FiiO was established in 2007 and has experience in researching and developing countless portable music products of different types, and sell FiiO-branded products through sales agents worldwide.The brand name FiiO is composed of Fi(fidelity from HiFi) and iO(number 1&0), representing the real feeling and convenient life that digital brings to life. Meanwhile, the Chinese “飞傲” is the transliteration of FiiO, indicating the positive and innovative spirit as thriving as spring.
FiiO is focused on product quality, adheres strictly to ISO9001 standards in quality management and works hard to attain the lowest repair-related product returns rate.
FiiO's aspiration: to raise the reputation of "Made in China".
Brand spirit: innovation, quality, service
Brand positioning: HiFi with style
FiiO designs, produces and sells high-quality products at favorable prices to those who love music and style; our high-resolution digital audio players, portable headphone amplifiers, DACs and earphones have all received praise from the majority of users.
Several products from FiiO have created record sales in their respective product segments and have received countless awards including iF Design Award, Reddot Award, EISA Award, VGP Award, etc.
FiiO places great importance on users' needs and ceaselessly pursues perfection in product design and manufacturing, to supply users with the best audio products at the best prices.